GAIN CONFIDENCE ON CAMERA

For Businesses and Teams

When that camera goes on, it’s the whole company that’s being judged.

From remote meetings and presentations to webinars and virtual events, having effective communicators is crucial.

We cover essential aspects such as:

  • Optimizing the physical setup (lighting, background, camera angle) for a professional appearance

  • Mastering body language and vocal authority to lead a team with confidence

  • Developing strategies to minimize distractions

  • Leveraging virtual meeting tools and functions to facilitate seamless interactions

Your’e On

BUSINESS DEMANDS CONTINUE TO EXPAND.

IS YOUR TEAM READY?

In today's digital age, camera skills are no longer just “nice-to-have” but a necessity. Especially with the rise of remote work, camera skills have become a valuable tool to establish cross-team connections and have impact with off-site leadership.

Businesses are increasingly relying on video content for marketing, presentations, and remote collaboration.

Showing that you are comfortable in front of the camera showcases your versatility, adaptability, and creativity.

Camera skills allow you to stand out from the competition and present yourself as a valuable asset to any organization.


There are only a few official media representatives of a company, but the whole company now does business on camera:

  • HR does hiring interviews remotely

  • Hybrid and WFH teams have daily meetings on Zoom and other meeting platforms

  • Leaders are handling internal addresses to their global workforce online

Each of these touch points are professional engagements that represent the individuals and the company to the world, while reflecting official policies and, more subtly, respect to one another internally.

You invest readily in your employees’ professional development across multiple areas - don’t wait any longer to invest in their camera training.

IF YOU…

Are an HR Manager struggling with employee relationships, fractured due to hybrid work

Are losing potential quality hires because company representatives aren’t representing your company professionally on camera

Are losing potential clients because of poor representation online

Find everyone’s looking pretty disinterested…not bringing their best selves to the group meetings

…or maybe you’re a team lead who just can’t deal with that one guy who doesn’t know he’s being gross in every online meeting…

…there is a solution.

“GAIN CONFIDENCE ON CAMERA FOR BUSINESS NOTICEABLY IMPROVED THE WAY MY TEAM COMMUNICATES. PEOPLE ARE MORE ATTENTIVE AND ENGAGED IN OUR ONLINE MEETINGS. THEIR INDIVIDUAL CONFIDENCE IS UP AND THAT TRANSLATES TO IMPACT IN OUR PRESENTATIONS. SCHEDULE THIS CLASS FOR YOUR TEAM ASAP.”

-Harry S.,
Director, Bay Area Biotech co.

INCREASE INCLUSIVITY

Foreign-born and Out-of-Country Employees/Contractors - The global nature of business today has created a demand for teams that can work fluidly across a broad range of cultures and backgrounds - sometimes virtually and sometimes in person.

Throwing a mix of culturally-diverse employees together without first establishing expectations and etiquette for on-camera meetings can have an adverse effect on team success and productivity, though.

There are cultural norms unique to Western business that your international team members may not be aware of. This class is an investment toward achieving social cohesion for your all your team members.

Women in Business - Online meetings can effectively level the playing field for
many women who, in person, may feel physically overwhelmed.

That feeling inhibits many women from fully contributing their ideas and (either through conscious or unconscious bias) often keeps managers from engaging with the women in the room.

With proper camera set-up and mental preparedness, though, everyone can feel confident contributing, and thus make the most of their time in a virtual environment.

FAQS

  • By 2025, it’s estimated that 32 MILLION people will be working in a hybrid work situation. That’s a monumental shift in the way business is done and no one ever trained their employees to be effective on camera for this new stage. You have the opportunity to make the most of it by setting up your teams to be a cut above.

  • Media training is for senior executives. It takes at least half a day, 1:1 with a PR professional, to prepare them with messaging targets and for handling tricky or volatile media questioning. It’s next level training for those in the media field.

    This class gets everyone on your team in top form to represent themselves and the company professionally whenever they engage on camera. The class takes approx 90 mins for everyone at once and is a professional investment that’s transferable across teams.

  • The mental preparedness, physical readiness, and basic tech that individuals need to present confidently and professionally when on camera.

  • Yes, we can. If your company is forced to go through a reduction in workforce, offering our class to your employees - especially employees that may not have interviewed in some time - is excellent transition support. Please contact us directly to discuss your needs.

  • It is! No one wants to be on another boring online meeting - especially us! We’ve made it easy to take in, engaging to be part of, and (a little) silly in places where we can, to show the extreme behaviors that make people look professional vs. questionable on camera.

  • We run either a single 90-minute class or two 45-minute classes. Both are inclusive of lots of engagement activities and Q&A. If you have something around team dynamics or presentational challenges that you want to specifically address, please let us know and we can adjust the curriculum and timing accordingly.

    Similarly, if you have firm time constraints we can work with you to fall within your allotted window.

  • Our custom and exclusive classes for teams are $100 per person with a $2k minimum. Over 100 people on your team? Please contact us.

  • We do! We offer individual set-up assessment and coaching for key personnel, either in-person or via Zoom for a separate fee. Please contact us directly to discuss your needs.

“If you are going to be on camera as a professional, you need to take this class!”

— Rebecca Greathouse-Wren, ​M.Ed., LPC-S, ​EMDRIA Certified
Adjunct Instructor, Sul Ross State University Counseling Education Dept.

Invest in your team’s camera readiness so they have the skills and set-up to represent themselves and, in turn, the company, professionally and with ease.

In this overview class, class creators Stefanie Small and Tara Blau Smollen, trainers with a combined 60 years of on camera, interview, and performance experience, introduce the structure, mindset, and tech of being an effective communicator in online meetings with real time activities to implement along the way.

Setting each person up correctly, supporting them to overcome nerves, and codifying their appearance on camera is necessary on any platform (Zoom, Google Meet, Microsoft Teams, etc.) and for any reason they may be meeting on camera.

This is not media training in which we broach your company’s public performance or practice a response to journalistic “gotcha” questions.

  • Still, people who would otherwise be very intentional with how they would dress, present, and organize themselves for face-to-face meetings throw everything they know about making an impression out the window when they present online.

  • Our impressions in a virtual setting are just as important.

  • And without training to know how to present themselves in a way that instills trust, leaders and teams are rapidly losing the modern business race.

MAKE “WORK FROM HOME” WORK FOR YOUR TEAM

Workers want to
work-from-home for multiple reasons:

1. Decreasing Their Carbon Footprint

2. They’ve Proven They Can Be Productive Working Remotely

3. Commuting is Expensive

4. Time flexibility is paramount to work/life balance

By training people to
step-up more confidently in their work-from-home situations, team leaders and HR can:

1. Overcome underperformance of your hybrid work teams

2. Have more impactful 1:1 meetings

3. Close more sales

4. Reignite engagement

Work infrastructure is forever transformed.

IS THEIR CAMERA OFF DURING ZOOM MEETINGS?

Whatever their reason might be, when they have their camera off, the whole team becomes less effective. Leaders feel like they are talking into a void and participants are disengaged.

Is it:

Exhaustion: Zoom fatigue is real. We’ve got some great solutions for making it easier.

Appearance: People used to think that being on camera meant needing to look like a news anchor or a movie star. Not so! Being on camera is so common now that all people need are a few simple steps we can share to look quickly polished.

Tech: Many people may think they have it all together because they’ve been on camera for 2 years already, but no. It’s only that no one’s ever told them that they couldn’t be heard well (Or seen well.) We’ll help everyone get set-up and apply a few simple tools so that they look like the professionals they are.

With the camera on, individuals have the opportunity to be seen and heard in a way that may even be more advantageous to them and the team than if everyone was actually in person.